Build the pipeline, Win more pitches
New business is the lifeblood of any public relations agency.
The last two years have accelerated how we use technology, changed who we work for, and shifted the work we do for clients.
The key to the ‘New Normal’ is to innovate and flex. How can agencies gain more clients in this new environment?
I’ve distilled into one day my 20 years’ experience in winning (and sometimes losing!) new business pitches.
The Winning New Business workshop has been designed especially for experienced account managers and above. Attendees will leave the the day with a comprehensive roadmap of how to kick start new business, build the pipeline and win pitches. Places are limited to allow personal feedback and attention.
New Business will cover:
- The context for new business
- Working your starting point – new business objectives
- Developing your pitching narrative and niche
- Forecasting and analysing the new business pipeline
- Looking for ‘low hanging’ new business
- Targeted marketing and tactics
- Warm calling
- Winning business without pitching
- Networking that works
- Crafting an elevator pitch
- Pitching to win
- 90 day new business action plan
Workshop Facilitator: Amanda Little, FPRIA. Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. Amanda has been training emerging account managers for the past ten years. She has had firsthand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.
If you have questions about the New Business workshop or would like to talk about group pricing, please contact Amanda Little – firstname.lastname@example.org
Note: This workshop does not have a scheduled date at the moment. If you’d like to register your interest for a future New Business Skills workshop, please complete the form below.
Participant feedback about the New Business Workshop has included:
“A brilliant day … I came away feeling very motivated, focused and excited…The workshop really set me off into the year with a strong growth-mindset.”
“Very insightful and relevant to the changing market.”
“Amanda was an excellent presenter – her knowledge and experience really added value to the presentation. The workshop helped me spend valuable time on my business.
if you are interested in attending this workshop in the future, please register below
- Lectures 0
- Quizzes 0
- Duration 8 hours
- Skill level All levels
- Language English
- Students 16
- Assessments Yes