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PR & Comms Strategy Boot Camp (Live-Stream)

Virtual Event Virtual Event
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March 14 @ 9:00 am - 4:30 pm AEDT

Virtual Event Virtual Event


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Learn all about business, marketing and comms strategy with tips, templates and case studies to build your strategy skills.

The next PR & Comms Strategy workshop will be on Thursday, March 14th 2024 from 9am to 4.30pm (AEDT).  Please check your local times. 

As the lines between marketing communications disciplines blur, strategy and creative ideation have never been more important for PR and creative communications professionals.  We have updated this workshop to include new content on running creative brainstorms based on participant feedback.  This one day workshop is highly recommended for anyone who has attended the AM Boot Camp or Star AM. 

The Strategy Boot Camp is aimed at PR & Comms practitioners with at least three years’ experience as well as those who have come into agencies from other disciplines. 

The format will be highly interactive with recent examples and case studies.

Topics we will cover include:

  • What is strategy?
  • The context for PR & Comms strategy in a changing marketplace
  • Understanding business and marketing strategy
  • Setting measurable objectives
  • Identifying the brand or reputation challenge 
  • Reverse brief template
  • Understanding the creative process
  • Design thinking researching techniques
  • Brainstorming processes
  • Recent award winning case studies

Some feedback from previous attendees:

“Very clear workshop into the creation/ development of strategies and bigger picture opps for your client.”

“A very well thought out and carefully planned workshop – it is evident Amanda has considered each section carefully in order to maximise participant enjoyment.”

“Clearly few people know more about PR and marketing than Amanda. Any team is in safe hands.”


March 14
9:00 am - 4:30 pm AEDT
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