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DTSTART;TZID=Australia/Sydney:20240314T090000
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SUMMARY:PR & Comms Strategy Boot Camp (Live-Stream)
DESCRIPTION:Learn all about business\, marketing and comms strategy with tips\, templates and case studies to build your strategy skills. \nThe next PR & Comms Strategy workshop will be on Thursday\, March 14th 2024 from 9am to 4.30pm (AEDT).  Please check your local times.  \nAs the lines between marketing communications disciplines blur\, strategy and creative ideation have never been more important for PR and creative communications professionals.  We have updated this workshop to include new content on running creative brainstorms based on participant feedback.  This one day workshop is highly recommended for anyone who has attended the AM Boot Camp or Star AM.  \nThe Strategy Boot Camp is aimed at PR & Comms practitioners with at least three years’ experience as well as those who have come into agencies from other disciplines.  \nThe format will be highly interactive with recent examples and case studies. \nTopics we will cover include: \n\nWhat is strategy?\nThe context for PR & Comms strategy in a changing marketplace\nUnderstanding business and marketing strategy\nSetting measurable objectives\nIdentifying the brand or reputation challenge \nReverse brief template\nUnderstanding the creative process\nDesign thinking researching techniques\nBrainstorming processes\nRecent award winning case studies\n\nSome feedback from previous attendees: \n“Very clear workshop into the creation/ development of strategies and bigger picture opps for your client.” \n“A very well thought out and carefully planned workshop – it is evident Amanda has considered each section carefully in order to maximise participant enjoyment.” \n“Clearly few people know more about PR and marketing than Amanda. Any team is in safe hands.”
URL:https://amandajlittle.com/event/pr-comms-strategy-boot-camp-140324/
CATEGORIES:PR & Comms Strategy Boot Camp
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