Reinventing & Re-imagining
PR & Comms Consulting
HELPING AGENCIES TO EVOLVE AND THRIVE
When the inaugural Agency Leader Growth Club kicked off in 2020, we had no idea what the year had in store. The seismic changes of the pandemic will continue for several years changing how we interact, where and how we live, destroying industries, creating new sectors, accelerating technology changes and shifting community values.
PR & Comms have a key role in assisting our organisations and clients to adapt and evolve as the New and the Next emerge. The Agency Leaders Growth Club is for agency leaders interested pushing the envelope further strategically and creatively about what and how PR & Comms is in the New Normal.
In 2022, Agency Leaders have an opportunity to reinvent their businesses in the Next Normal.
The Growth Club is for agencies keen to innovate and grow their businesses with the help of expert mentoring and interaction with like-minded peers from around Australia.
Please get in touch if you would like to be part of Agency Leader Club in 2022 or in the future.
THE AGENCY LEADER PROGRAM
DRIVING INNOVATION AND CHANGE:
THE THREE-BOX SOLUTION
During the program we will use several different strategic models to look at how to innovate and drive change to meet the evolving marketplace. The Three Box Solution was developed by Vijay Govindarajan of Harvard Business School to outline
a strategic plan to first run the businesses more efficiently for high performance and at the same time have processes for innovating to create new business.
By balancing the three boxes, managers can resolve the inherent tension of innovating a new business while running a high-performing business at the same time.
ONE-ON-ONE AGENCY MEETINGS
Each meeting we will have a topic for focus. At the first meeting, we will set your financial and strategic objectives for the program.
Monthly mentoring topics will include;
- Leading your local market with innovation
- Pricing and profit strategies
- Funding and implementing new business growth
- Reviewing client portfolio for growth and profit
- Recruiting and retaining future leaders
- Blue ocean opportunities
- Enhancing systems and processes
- Rewarding and recognising the team
“We realized that we were pouring all of our effort and considered strategic thought into our team and our clients. But we weren’t doing the same for ourselves as leaders, as co founders, and as people planning out a business. So, the Agency Leaders Club was a great opportunity for us to invest in ourselves to better ourselves to hopefully better our leadership for our team.”
“We thought it was a wonderful opportunity to get some one-on-one coaching from Amanda, and also to meet some other like-minded businesses. It’s not often you get to do that, especially in other states, and to hear about what they’re doing and the challenges they’re facing.
True North Strategic Communications
I’ve spent my career consulting in public relations with more than a decade’s experience in agency senior management positions.
For the past ten years I’ve helped agency owners and CEOs profitably grow and structure their agencies.
I’m uniquely placed to offer specialist advice to agency owners and senior executives having worked in a range of senior client facing, business development and senior agency roles including; Managing Director of H+K Strategies and Edelman Australia.
I’ve steered agencies through major downturns – tech bubble burst, the GFC and COVID-19 in 2020/21.
Post-Covid is different. Much has changed and agencies need to adapt and evolve to grasp the opportunities on offer and grow sustainably.
I’m keen to share my experience to fast-track your agency’s growth